Google Tools

Google offer some excellent tools to help you with tracking the success of your site and to give you clues as to what you need to work on with your site, this is called 'Google Analytics'. With every site that we generate we add the necessary html into all pages to be able to track this information. This is a free tool from Google and so please note we do not claim to be making these statistics but we will set this code up on your behalf and set it up so that you are sent an email weekly, monthly or quarterly (your choice) so that the report is emailed to you. Below is a list of some of the things that are included in this report and some the things you can learn from it.

• Number Of Visits To Your Site

• Average Time People Spend On Your Website

• Average Number of Pages Visited Per Person

• If They Arrived From A Search Engine - What Did They Search For!!

• Number Of Visitors Believed To Be On Your Website For The First Time

• Traffic Sources - How People Found Your Website (Searching, Link From Other Websites, Typing in the Web Address)

• Geographical Location Of Visitors - Are your customers mostly native to your country or others

• Most Visited Pages On The Site And The Trend

Google also offer a facility called Google Webmaster Tools. This allows someone that controls a website to view some details on how Google view your website. This also allows the webmaster to help speed up the inclusion of sites through giving Google a sitemap to list all the pages. This also allows you to see how often Google update details from your site as well as learn how many links from other sites around the Internet link to your website as the more links there are the more popular your website must be!

Google Webmaster Tools is also set up as part of the build procedure as well as a sitemap built for you and submitted to the search engines. You will also have your web address submitted to a number of other search engines to speed up the inclusion of your new site.